June 5, 2019

5 Reasons Why You Should Ungate Your Event Content

The success of any business is dependent on your marketing strategy. When you choose the best technique, you can create a lasting bond with your customers. Therefore, a good marketing strategy should be able to:

  • Create awareness about your brand
  • Trigger a conversation about your products and services
  • Drive traffic to your website
  • Retain most of the visitors to the site

Ungating content is the key to achieving the above goals because it involves removing barriers that hinder customers from visiting your site. The "Sign-up form" presented to website visitors is an inconvenience because it requires prospective customers to leave their details. This factor prompts some consumers with trust issues to avoid the website and look for other options. Some customers also provide false data which are not beneficial to your organization. Consequently, marketers should be able to ungate their content to avoid creating unnecessary hindrance to people who want to visit their sites.

The benefits associated with ungating your content is that it increases your audience retention and content value by:

1. Increasing Reach

The goal of marketing is to create awareness and reach more people in society. The process helps companies to build relationships and winning in the Zero Moment of Truth. Gating content limits people who can access it and ungating provide room for everyone to view the content without any restrictions. Companies are required to make it easy for customers to access their best thinking and insights because it assists the firm to win more businesses at a lower cost and higher margins. Forms are old-school techniques and should be abolished because we live in a dynamic world.

2. Improving SEO

According to HubSpot's research, gated content is only valuable for generating organic search traffic. Moreover, the ungated content is beneficial for the SEO because the leads that are lost because customers can access great content without the need to register is more than made up by the traffic and engagement that such materials generate and can be found by other conversion tactics.

3. Less Friction

The "Sign-up Forms" on the gated websites creates friction because they force some customer to register against their will. This type of dictatorship approach adversely affects customers. Ungated content provides the consumers with the freedom to do as they please.

4. Ungated Content is more Customer Friendly

Gated content brings the notion that a company is withholding rather than sharing information. The gated technique leads to negative user experience while the ungated provides the customer with unlimited freedom.

5. Remarketing and Retargeting

Marketers can retarget and remarket their products to people who have visited their sites. Furthermore, the process provides you with the ability to directly contact the users and get their feedback on your product and services.

Benefits of Releasing Videos of Company Events

Live streams and videos are essential because they assist the company to reach more people. Research indicates that 80% of the audience prefer watching live videos from companies to reading blogs. Moreover, 82% of social media users will go for live videos compared to social posts. Consequently, videos can reach more people. The other benefits of videos are that when customers enjoy the content of the videos its increases their sales intent by 97% and brand association by 139%. The videos posted on landing pages can increase conversion by at least 80%, and 64% of users are likely to buy a product online after watching a video.

Videos are essential for the growth of any business because they increase market reach and sales. Contact us for quality and detailed video production services.

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