Over the last few years, content creators have been obsessed with short and sweet videos. Reason being that audiences are bound to watch short videos to the end as compared to long ones. Businesses have believed that video completion is the key metric, but message delivery has proven to be the metric that matters. Long-form, […]

Creating a catalog of videos for internal use has several benefits. Using video for internal communication is fast, effective, and provides consistent messaging. To get started, your company needs these four videos in its internal communication catalog. 1. Talent Recruitment Videos For companies that are growing rapidly, recruiters can spend a significant amount of time […]

The success of any business is dependent on your marketing strategy. When you choose the best technique, you can create a lasting bond with your customers. Therefore, a good marketing strategy should be able to: Create awareness about your brand Trigger a conversation about your products and services Drive traffic to your website Retain most of the […]

Facebook is a powerhouse when it comes to content and marketers are constantly working to keep up strategies that work best for getting engagement.  It doesn't matter if it's a link to a Youtube Video, your company website, Vimeo, or LinkedIn - you're going to get a less than ideal response. Youtube Videos on Facebook […]

Video is quickly becoming the preferred method of marketers globally. However, marketing is just one aspect of how video helps organizations succeed. Customer Service Representatives can also benefit from the utilization of various forms of video. Experts report that an astonishing 72 percent of customers "would rather use a video to learn about a product or service." If […]

If you frequent the internet, you understand the goal is building communities. The same is true for your marketing strategy. Website owners look for ways to build their visibility through engaging website content that forges a community network. How can livestreaming can become a part of your video marketing strategy and build your business or […]

Video is the wave of the future, and as SEOPressor points out, it's only growing more popular with every passing year. If you're a savvy company, then you likely put two and two together and made sure your landing page has video content on it to welcome visitors to your site. That's certainly a step in the […]

In this digital age, every vlogger and half of his audience are posting hastily thrown together videos of everything from cooking their breakfast to the laundry list of complaints about their latest online purchase, hashtags included (of course). For product development teams, this free marketing can be a boon, but, many self-styled "how-to" videos can […]

How much video is enough? According to Entrepreneur.com, video is the most entertaining and addicting form of online content.  Google reports that half of YouTube subscribers age 18 to 34 would stop what they were doing to watch a new video from a creator whose work they enjoy. But video trends are constantly changing. To […]

Looking to utilize the power of quality videos to boost your brand and attract new customers? Here are four types of videos every business must have in order to grow their business.